Social Butterflye

Google+ is the most underrated platform of 2012

Google+ is the most underrated platform of 2012

If someone was to tell you that a new social network had recently launched and in its first month gained 10 million users, then doubled to 20 million by the second month and that in a little over six months those numbers were at 62 million users with projections of reaching over 250 million users by the end of 2012, what would your reaction be? You’d probably wonder why you didn’t know about it or how you could get in that action either personally or for your business, right?

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Branding Through the World of Public Relations

Branding Through the World of Public Relations

An image is something that one has to work hard to build throughout their lifetime, and just like a personal brand needs to maintain a reputable reputation, companies do too in order for them to acquire a loyal fan base and become advocates of whatever product or service they are promoting. Public Relations and Marketing Campaigns are not mutually exclusive.  In fact, a solid PR strategy is key to the success of any major marketing initiative whether is offline or online.

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5 Social Media Mistakes Small Businesses Make

5 Social Media Mistakes Small Businesses Make

Are you a small business owner and overwhelmed by the way social media has changed the way of marketing? Do you suddenly feel like you need to jump on the social media wagon, but uncertain on what to do? It’s okay. You are not alone. Social media can be quite intimidating for some, and can become a tremendous headache trying to keep up with it all while running your business at the same time. Additionally, it is something that one really needs to invest time in or pay someone that actually knows what he or she is doing.

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