Relationships are the driving force, not the social platform.
In the social media landscape, brands that have focused on establishing trust and credibility have had massive success in increasing and retaining their followers, generating leads and ultimately converting those targeted. Brands that continue to use the platforms solely for sales pitches and ‘free advertising,’ on the other hand, struggle to gain any real traction on all fronts.
Social media shows its true power when it can unify your brand into a singular voice that creates engaging conversation with your audience and ultimately increases your number of brand evangelists.
We work with our clients in creating and managing online social media campaigns and communities as well as creating effective digital strategies with an emphasis on measureable results and ROI.
Our 4 Steps to Effective Social Media Marketing for Brands
Brands must recognize that audiences are no longer receptive to a constant barrage of meaningless messages and sales pitches. Brands must engage their audiences, fostering an open, two-way conversation in order to create a more meaningful experience that will result in increased brand value.
Your brand must have an authentic and consistent voice that permeates through all social media initiatives. Your voice should be perceived as equal to that of your audience’s, sharing exchanges rather than “hard-selling.”
It’s important to identify the key influencers online who will be the right fit for your brand at its current stage. We help identify these communities and evangelists and in turn create strategies to amplify your message through trusted sources.
Return on Emotion (ROE)
Conversations with effective messaging and interactivity woven into them, whether directly from your brand or among the general consumers themselves, help influence others online in a multitude of ways. Is your brand equipped to handle audience reactions, whether positive or negative?