Traditional means of advertising and brand awareness have changed forever. Social media has established new benchmarks and an overall ‘social’ attitude where conventional means of branding are no longer enough; brands must now be able to connect in an array of online and offline platforms.
The power now rests in the hands of the consumer who has tuned out traditional advertising in favor of products and brands that they have personally verified or discovered through trusted channels.
With Social Brandification we help brands cross the threshold of the social media landscape and develop strategies that will sync across all platforms online and offline. Our focus is to create and maintain strategies that build long-lasting brand influence and equity that outperform short-term solutions 80% of the time.
Buzz vs. Evangelism
Buzz is interest in what’s cool, trending or ‘hot’ right now, where as, evangelism is focused on the core brand and its quality. In other words, buzz is a short-term spike in popularity or sales, while evangelism is beneficial to both short and long-term influence and builds greater reputation, loyalty and sales.
We work with our clients in helping them achieve greater brand equity and influence by developing and implementing strategies that are creative, engaging and based on measurable results.
Get in touch with us today and find out how we can help your brand initiate and engage in conversations while building tribes of evangelists, elevating your brand to the next level.